This branding guide covers the standards for development, execution and production of all Lighthouse communications materials. The primary goal of the guide is to unify all messages and graphic elements across all media.
The key to successful communications is consistency. The Lighthouse vision and messages are carried through all communication mediums through the use of color, typography, photography and other elements. Correct and consistent usage is vital to ensure the quality and integrity of the Lighthouse brand.
The primary audiences for this guide are staff at Lighthouse and partner organizations, as well as the creative professionals they work with to produce communications materials.
Who We Are
Enlightening Hearts & Minds
Lighthouse Charter School is a tuition-free charter school in San Antonio, Texas — home of the Seahawks. We opened in August 2003, and have degreed, certified, and highly qualified administrators, teachers, and paraprofessionals. All students are encouraged to excel in their academic studies through a variety of teaching methods. All students and staff are treated with dignity and respect in a safe environment.
Our vision is that each student who comes to the school will be educated to his/her maximum potential, will have a positive self-image reflected in good citizenship and will have a positive view of the future. We believe this can be done in a safe, rewarding environment.
Lighthouse Charter School develops academically, socially, emotionally, and physically skilled students capable of functioning successfully in a changing world. This is accomplished by providing a safe, proper, and conducive learning environment.
Maintain style and messaging CONSISTENCY in all communications by following the framework established in this guide
- DEFINE what Lighthouse is, what we do, who we help and why it matters
- EXPLAIN our program and why it is effective to give credibility to our approach
- Reflect the importance of our mission in a POSITIVE way because our programs are effective and our goals are achievable
Capture the PASSION of our parents, staff, leaders and partners to bring about positive change
SHOW RESPECT for the people we serve, no matter how difficult their circumstances may be
BRING TO LIFE our impact and the benefits we provide to the children and families we serve
Additional File Types
Additional File Types
Logo Do's and Don'ts
- Maintain integrity of the logo as shown in this branding guide
- Use the logo in the brand colors of red and grey whenever possible
- Consider the background on which the logo is to be used to dictate the version that is selected
- Change the approved colors
- Alter the typeface
- Alter the proportions
- Add new graphic or typographic elements
- Alter the relationship of elements
- Resize, stretch or compress the logo
- Layer objects on top of or behind the logo
- Rotate, tilt or skew the logo
- Use the logo as a pattern
- Place the logo on a busy background
The colors in the Lighthouse brand color palette contribute to the cohesive and harmonious presentation of our brand identity across all materials. Used consistently and imaginatively, color creates brand relevance, differentiation and awareness, in addition to evoking a powerful emotional response.
These are the approved colors that should be used on Lighthouse communications. Generally, these colors should never be changed or altered.
The primary colors are for use in graphic design elements, background fields and typography. The primary color grouping includes two official colors.
Pantone: 7421 C RGB: 100 28 43 HEX/HTML: 641C2B CMYK: 37 91 67 49
Pantone: Cool Gray 9 C RGB: 122 122 122 HEX/HTML: 7A7A7A CMYK: 53 45 44 9
Color UsagePrint: Use Pantone colors for print production methods that can accommodate spot colors. CMYK equivalents are specified for four-color process. Web: Use Hex colors for web applications. RGB: Please follow the steps below to create Lighthouse RGB colors for Microsoft Word, Excel and PowerPoint applications.
- Highlight the desired text.
- Click the down arrow to the right of the “Font Color” option (this option is represented by a black “A” with red underlining in the “Home” tab).
- Select “More Colors…”
- Click the “Custom” tab in the “Colors” box.
- Set desired RGB scale using the settings in this guide for reference